So what is responsive website design? As the internet evolves new platforms such as tablets and smartphones can make your website, your pride and joy look unreadable, too big, too small or not appear at all!
In response to this new wave of web-enabled devices, a new way of building websites has become popular – responsive website design.
We have listed below the top five reasons why your new or existing website should be ‘responsive’ to the viewer.
Why every website should have a responsive website design:
- Smart Phones Love Responsive Website Design
The last thing a customer wants when they are on the move and need to find out about your business is to find a website that requires them to zoom in and out, try to activate menus that require a mouse or have to wait to view your site later on a desktop computer. Responsive website design adjusts to your mobile’s screen size, links become larger button shapes that are easy for fingers and thumbs to ‘tap’ on. And most importantly the text size is large enough that no zooming is required.
- Tablets Love Responsive Website Design
Statistics show that a large percentage of the UK population sit at home browsing the web using tablet devices. The space saving that a tablet offers rather than a laptop or desktop computer is a big selling point and the ability to move around the house makes the tablet browser the future for most website visitors. Responsive website design allows your site to adjust to ‘portrait’ or ‘landscape’ view on a tablet, they also use larger buttons and navigation options making online shopping more like a native ‘app’ than a fiddly nightmare.
- Search Engines Love Responsive Website Design
The primary goal of a search engine is to give you the best answer to whatever question you have asked it. Modern search engines look at more than the words on your website pages they also look at how accessible the site pages are. Over the last few years, the search engines have measured the benefits to the viewer of responsive website design and give higher ratings based on responsive features being present.
- Site Owners Love Responsive Website Design
As a website owner the thought of having to create a unique website for every phone, tablet and desktop computer in the world is scary to say the least! A responsive website ‘responds’ to the device that is viewing it. It changes images for smaller ones if the visitor is on a mobile to speed up load times or increases quality if the visitor is on a high-resolution computer screen. Your new responsive website will present each device with the best possible website automatically, leaving you to focus on site content, not the design.
- Customers Love Responsive Website Design
Since Apple created the App Store for the iPhone and iPad the general public have become used to the idea that a mobile or tablet device can offer web-based information and services just like a laptop or desktop computer can. With responsive websites, customers are presented with images in the correct quality, links that are easy to click on, videos and animations that are optimised for their chosen device. Having a mobile or tablet is no longer a hindrance and some customers even prefer a mobile or tablet website over a desktop one as it is cleaner, more focused and just works.
As website visitors use more and more different devices to view web content, responsive sites are the only logical way to keep up with an ever-changing market. Many years ago it may have been acceptable to have an old-fashioned ‘rigid’ website but that time has passed.
Respond to this new technology – make your website responsive today.