Many years ago companies would have a website built in the same way that they would create a brochure, letterhead or business card. The site sections would be decided and the words were written, this content would be passed to an agency or web design company and the site would be built. Once completed the site would sit online for months or years without any changes or updates.
As web site technologies improved a new type of web site evolved - the CMS (Content Management System). Once only possible with large-scale infrastructure and support staff, the CMS quickly became achievable for small business customers with advances in Blogging technology such as WordPress.
You may be thinking at this point 'what has this got to do with me?'.
Well, web users and search engines look at how current your site content is when assessing your company or service. A website that is regularly updated with new products, pages, news articles and Blog posts shows the visitor and search engine that you take your website seriously, that you want visitors to come back to your site to see what has changed.
Your website is a way of communicating with your potential customers and a place for existing customers to access important support or contact information. By updating your site regularly you differentiate yourself from the competition, potential customers will always choose a more up to date site when researching products and services as old content may be out of date.
As a final note on CMS systems, most have evolved over many years to be as easy to use as writing an email message. They allow you to take control of your website at a time to suit you, access your site content from any web browser and require no extra software or licenses to activate.
You should not be thinking why haven't I got a CMS on my website but how quickly can I get one installed.
On average 1 in 4 of all websites running on the web today use a CMS, the numbers just don't lie!
Two Plus Two is a web design company with offices in High Wycombe, we specialise in web design and search engine optimisation. We offer a free consultation call on web design and search engine optimisation for any new project you may require, simply call us today on 01494 730000.
