Search Engines and Keywords

One of the most basic and fundamental keys to search engine optimisation is the idea of keywords.

A keyword is a term typed into the search engine to begin a search query. This is what happens when the search engine processes a visitors search:

  • A web user visits Google and types in the term 'new cars from Ford'.
  • Google takes this search term and breaks it down into search keywords.
  • Googles algorithm then decides which keywords are relevant and drops anything less important such as the word 'from' in this search query.
  • Google then searches its database of websites to find relevant pages narrowing the results down based on each keywords relevance.
  • As Google has more pages listed with the keyword 'car' than the term 'Ford' this is used as the primary keyword.
  • Then Google applies the term 'new' and 'Ford' to this primary keyword to generate the results pages for the visitor.

This is a very basic breakdown of how Google searches, the algorithm or 'engine' is a very closely guarded secret. Google regularly change the way they search content to stop website owners from 'buying their way to the top' of search engine listings.

Customer Testimonials

Don't take our word for it. See what our customers are saying about our marketing and website design services:
"Two Plus Two took me to page one of Google. But it didn't stop there. They got me to positions 1,2 and 3 on page one. Just Unbelievable! They have totally transformed by business and orders are absolutely pouring in. If you need top SEO results, you need Barry and his team at Two Plus Two Marketing. Thanks guys."
S. Smith
"For years I was using so-called SEO companies that took hundreds of pounds a month with no results to show for it. Then I moved to Two Plus Two Marketing. They rebuilt my website and their SEO service has got me to number one. More importantly the phones are ringing. Great job guys - highly recommended."
D. Smart
"As a Freelance Marketing Manager, my reputation is imperative, and by working with Two Plus Two I know that this customer focused team will always deliver strategic marketing and incredible business growth. A delight to work with and completely flexible - couldn't recommend them highly enough."
H. Dullaghan
"Two Plus Two have worked hard to develop fantastic strategic marketing for my business, ensuring it was a fun and easy process. They offer a personalized service ensuring that you achieve what you set out to do. I would happily recommend Two Plus Two Marketing for any future projects."
A. Hall
"Knowledgable and approachable with a fantastic knack of explaining difficult concepts. They have challenged my ways of thinking and I'll definitely be implementing their ideas. I would highly recommend Two Plus Two Marketing. Thank you!"
L. Hickman
"Two Plus Two Marketing achieved stunning growth for my business. I am absolutely delighted with the results and highly recommend them."
N. Nad
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