Search Engines and Keywords

One of the most basic and fundamental keys to search engine optimisation is the idea of keywords.

A keyword is a term typed into the search engine to begin a search query. This is what happens when the search engine processes a visitors search:

A web user visits Google and types in the term 'new cars from Ford'.
Google takes this search term and breaks it down into search keywords.
Googles algorithm then decides which keywords are relevant and drops anything less important such as the word 'from' in this search query.
Google then searches its database of websites to find relevant pages narrowing the results down based on each keywords relevance.
As Google has more pages listed with the keyword 'car' than the term 'Ford' this is used as the primary keyword.
Then Google applies the term 'new' and 'Ford' to this primary keyword to generate the results pages for the visitor.

This is a very basic breakdown of how Google searches, the algorithm or 'engine' is a very closely guarded secret. Google regularly change the way they search content to stop website owners from 'buying their way to the top' of search engine listings.

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N. Nad

Search Engines and Keywords

Customer Testimonials

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