One of the most basic and fundamental keys to search engine optimisation is the idea of keywords.
A keyword is a term typed into the search engine to begin a search query. This is what happens when the search engine processes a visitors search:
- A web user visits Google and types in the term ‘new cars from Ford’.
- Google takes this search term and breaks it down into search keywords.
- Googles algorithm then decides which keywords are relevant and drops anything less important such as the word ‘from’ in this search query.
- Google then searches its database of websites to find relevant pages narrowing the results down based on each keywords relevance.
- As Google has more pages listed with the keyword ‘car’ than the term ‘Ford’ this is used as the primary keyword.
- Then Google applies the term ‘new’ and ‘Ford’ to this primary keyword to generate the results pages for the visitor.
This is a very basic breakdown of how Google searches, the algorithm or ‘engine’ is a very closely guarded secret. Google regularly change the way they search content to stop website owners from ‘buying their way to the top’ of search engine listings.