Online Brochure vs Online Business

Website Design Beaconsfield and Buckinghamshire
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Most new businesses look at a website as a part of a list of essential items required to appear professional to their customers. A web address is expected on a business card and the basic services a company provides are expected to appear on pages within a website just like a traditional printed brochure.

Once you have paid a web designer to put your brochure web site up on the web what next?…   Well for most businesses not much!

Luckily technology has moved on and new business owners have the ability to interact with their customers like never before, this is where the powerful features of an Online Business website come into play:

  • Imagine a website that you can log-in to and change the wording, add pages and menu buttons any time day or night.
  • Imagine a website that interacts with your customers, allowing them to submit questions on forums and blogs, register for membership access and contact you using contact forms.
  • Imagine a built-in database that stores your customer’s information and tracks their interactions with your website.
  • Imagine a built-in email marketing suite that can automatically send out newsletters, blog posts and latest product features to marketing groups that are created as your visitors register and interact with your website.
  • Imagine an online shop that automatically generates invoice numbers, sends out receipts and follow-up sales emails to new customers 24 hours a day.
Traditionally these areas would require separate software packages, marketing staff, accounts staff and an in-house technical support team just incase any of the above systems went wrong.
An Online Business web site can do all of the above as standard. It can be configured to run autonomously with minimal effort, collecting customer information, following-up on new leads and new customer purchases day and night. As all Online Business systems are integrated and in the ‘cloud’ (on web servers across the globe) the business owner no longer has to worry about technical support issues and software updates.
With these new all-in-one technologies, it’s time to stop thinking of a website as a digital brochure on the web and start using an Online Business web site as a tool to communicate with potential customers, increase sales and help your business grow.
Two Plus Two specialise in Online Business websites if you would like to visit our Beaconsfield offices for a free 1-hour website consultation call us today on 01494 730000.

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